As medical device manufacturers often operate using unique sales structures to target a niche market, many will not pursue traditional marketing strategies, but rather a tailored approached to communicate with their audience in a more meaningful way. A successful medical devices campaign involves communicating with healthcare professionals about the value of your product before targeting consumers directly. However, with rising public enthusiasm for wearable health sensors and increasing connectivity amongst IoT devices, marketing of medical devices requires well-informed digital strategies for engagement.
Built on a foundation of seven years of timely and informative content the 8th Digital Marketing for Medical Devices West conference is an integral part of ExL Events’ industry-leading Digital Marketing for Medical Devices series. Organizations, both large and small, will share insights on how they are communicating to their market about the groundbreaking devices they offer. This conference is designed to provide tactical presentations that can serve as a roadmap to implementing similar programming at your organization.